AARP Segunda Juventud
PLATFORMAARP’s multi-cultural outreach to 50+ Hispanics enables AARP Segunda Juventud (ASJ) to maintain the unequivocal share of voice to this burgeoning market. The magazine, daily radio programming, podcasts, a website, events, and publicity provide tailored news, timely entertainment + trustworthy advice to serve this growing community.
MISSION
The only publication for 50+ Hispanic Americans, AARP Segunda Juventud strives to present its lifestyle editorial in bilingual format (Spanish and English) in order to appeal to multi-generational households. ASJ will uniquely deliver a breadth of relevant information on how to maintain health, manage finances + attain a truly satisfying second youth!
