Feb 11, 2008 -- Magazines Take a Hit at the Newsstand
The latest figures from the Audit Bureau of Circulations were released this morning, and, as expected, a number of high profile consumer magazines took a big hit in overall circulation while others saw a precipitous drop at the newsstand.
Among the top 25 magazines in terms of total paid and verified circulation, only AARP (both the magazine and the AARP Bulletin) showed an increase of more than two percent over the second half of 2006.
Feb 04, 2008 -- Is The Ratecard Still Relevant
Pressure on the print and the rise of multiple platform deals have made almost everything a negotiation but the ratecard still has a role as a starting point, if nothing else…. “McCall’s was saying the rate card doesn’t mean a thing anyway but the truth is, it does mean something,” says Jim Fishman Group Publisher of AARP. “When you sit down with an advertiser, it’s not strictly about an ad page, it’s what can you do for me that will make my ad dollars work harder than what somebody else can do for me?” You still need a starting point.” Click Here to View Word (.doc)
May 29, 2007 -- AARP The Magazine Surpasses the Big 3-0 *With Latest MRI Study, Joins American Idol in Reaching More than 31 Million Consumers*
NEW YORK, N.Y. (May 23, 2007) – American Idol is neck and neck with AARP The
Magazine, the world’s largest circulation magazine and the only lifestyle publication geared
specifically to the 50+ individual. That’s right—each media bigwig draws nearly 31.5 million
Americans an “episode,” according to the 2007 MRI Spring Study of the magazine’s milestone
readership released earlier today. Up 107 percent from 15.2 million in the fall of 2000, the
audience growth was across all three specially targeted editorial editions. This increase is the
latest surge in an ongoing growth trend and further establishes AARP The Magazine as the
leading publication for Americans 50+. Click Here to View Acrobat (.pdf)
