PLATFORM
AARP’s lifestyle channel extends from AARP The Magazine (ATM), the world’s largest circulation magazine. Geared exclusively towards 50+ Americans seeking to enhance their quality of life as they age, ATM has interactive web-based extensions, an experiential traveling road show + weekly syndicated radio and television programming.

MISSION
AARP’s bi-monthly lifestyle publication, AARP The Magazine, will provide three editorial versions targeted to different life stages (50-59,60-69,70+) to empower readers with editorial written just for them. Annual editorial packages, strong service journalism, and celebrity profiles will be presented in a warm, vibrant + inviting format to encourage readers to reflect, engage + enjoy.